Not to say that you shouldn't listen to anyone or anything, but there isn't a correct way to do it. Everyone has their own style, and that draws its own audience, and how you reach your audience is different than how I reach mine (or don't!) Try things out, but don't put too much into anything until you know it works for you. For everyone who is successful doing anything, someone else failed doing the same thing.
Most of all, try new things! Be brave! Be yourself! Why would you be anyone else?